As our community weathers and rebuilds from this year’s challenges, Middletown Day is going to take a different shape in 2020. Our annual fall festival will be transformed into a month-long event, Middletown Month, that will bring your business’s name directly into homes this November.

We want to do all we can to help our small businesses as the economy reopens. We anticipate reaching 1,000 households with promotional materials and coupon books that will be packaged in the ever-popular “Middletown Day” bags. This will drive customers to your business whether it is open physically or virtually. 

We will also be moving full force into the digital world via our Virtual Business Showcase YouTube Channel where we will be hosting live musical entertainment as well as shows for kids and families throughout the month. Priority timeslots will go quickly, so we recommend you get your paperwork in soon.

Higher levels of sponsorship will also get bonus recognition during our Mayor’s Virtual Challenge kickoff event in October. After last year’s very successful inaugural event, the race is moving to a virtual tracking system that will expand participation to walkers and bikers and encourage residents of all fitness levels to enroll. This event will raise money to benefit the charity Infinite Love for Kids Fighting Cancer.