"Made in Middletown" Small Business Resources

Restaurant Revitalization Fund

The American Rescue Plan Act created the $28.6 billion Restaurant Revitalization Fund (RRF) to provide funding for restaurant and other eligible business owners who need assistance to maintain their businesses. This program will provide restaurants with funding that is equal to their pandemic-related revenue loss, up to $10 million per business and no more than $5 million per physical location. Recipients do not need to repay the funding as long as funds are used for eligible reasons by March 11th, 2023. The application will remain open until all funds are exhausted.

Click HERE for more information. Click HERE to register for an application through the U.S. Small Business Administration (SBA).

What is the recommendation for wearing a face covering/mask inside while patronizing a business?

According to the New Jersey Department of Health, accommodations can be made if someone is not able to wear a face mask due to a medical condition. Essential businesses that never closed (e.g. a grocery store or a pharmacy) cannot refuse entry to someone who has a medical condition and can’t wear mask. They may offer options, such as to provide curbside delivery and limit time spent inside store, but the person must be allowed to enter.

If the person doesn’t have a medical condition, but refuses to wear a mask, essential businesses can refuse entry but must arrange curbside delivery or provide a mask, if available. No one can be asked for medical documentation due to various laws that already existed, so people do not need to “prove” why they can’t wear a mask.


The Middletown Township Public Library has created a helpful resource for local small businesses. Click HERE to learn more.

NJDOH logoATTN Building Owners and Managers: 

Please read the following advisory that includes guidance from the NJDOH regarding maintaining and reopening building water systems impacted by prolonged shutdown or reduced operation due to the COVID-19 pandemic:

Public Health Advisory: Maintaining and Reopening Building Water Systems: Minimizing Legionella


Click HERE to access the U.S. Centers for Disease Control and Prevention’s  Resuming Business Toolkit. 

The Resuming Business Toolkit is designed to assist employers in slowing the spread of COVID-19 and lowering the impact in their workplace when reintegrating employees into non-healthcare business settings. Not sure whether you’re ready to resume business? Use CDC’s decision tools as a start!   

Middletowns Restaurant Resource

Are you hungry? Click HERE (or on the image above) to search the Middletown Economic Development Committee’s restaurant database to see who is open for business and order some food! Prefer to use the map tool? Click HERE.

ATTENTION MIDDLETOWN SMALL BUSINESS OWNERS: Grant funding is now available for businesses being impacted by COVID-19

49774523381_3aa6d41ce0_o Opens in new window

Click HERE to learn more.

The Chamber of Commerce has created a Q & A for small businesses seeking answers to the issues caused by COVID-19. Click HERE to learn more.

"Made in Middletown" Small Business Initiative

made in middletown

The Middletown Township Committee initiated the "Made in Middletown" campaign in May 2018 to help spotlight small businesses that are so vital to our town’s economy.

Since May, the Mayor and Township Committee have visited small businesses in various sections of Middletown. During their visit, they meet with the owner to discuss what their business offers to residents, what makes them successful, what they give back to the community, as well as present them with a certificate to thank them for being “Made in Middletown”.

Middletown has highlighted the following businesses:

  • Suzi’s Sweet Shoppe
  • Belford Bistro
  • Guttenplan’s
  • Hotel for Dogs
  • Red Light Coffee
  • TSTBBQ Restaurant and Mini Golf
  • Belford Brewing Company 
  • Jersey Joe’s
  • Koch Florist & Gifts
  • 1st Cup Coffee
  • Middletown Family Pharmacy
  • Sebastian’s Hair-em & Day Spa
  • Greene Street Joinery
  • Villa Restaurant 
  • Grill 36

If you’re a small business owner and would like your business to be considered, please contact the Mayor’s Office at 732-615-2024.

Small Business 5-3 014
Belford Brewing Company
Guttenplan 62918
Family Pharmacy Made in Middletown 9-28-18
Small Business 5-3 021
TSTBBQ Small Business 8318
9-20-18 RutgersBrookdale 1st Cup 001
Red Light Coffee 6118
Bastille Ribbon Cutting 73018 006
Koch Florist and Gifts
Grill 36 Made in Middletown
Green Street Joinery
villa restaurant